UK branding tour for A Proctor Group

The Solution

To celebrate Roofshield’s 21st milestone year, the company asked staff to suggest ideas for events and activities. Suggestions included a CPD tour and handing out bacon rolls to construction sites. Fabrick developed these ideas and suggested a 21 years, 21 stops tour of the UK - this allowed the client to get in front of as many key customers as possible.

A state-of-the-art catering van was transformed into a well-branded roadshow vehicle.

Commencing from the company’s historic home of Blairgowrie in Scotland, the roadshow team visited 43 locations in total due to high demand across the length and breadth of Scotland and England where they provided merchants, architects and construction sites with free bacon rolls and mugs of tea followed by CPDs, hands-on product demonstrations and free advice and best practice information on roofing membrane solutions.

Promotional giveaways – from travel mugs to beanie hats – were also available to help make it a highly memorable event.

To add a finale, the roadshow concluded its 1,525 mile trip at Ecobuild, where the client was exhibiting.

Fabrick’s project team managed the event alongside A Proctor, from confirming locations for each day to setting the route. The design and wrapping of the vehicle was also managed by Fabrick with their staff on hand each day to help make teas, hand out the food orders and provide other at-event support.

To help spread the word about the roadshow, the Fabrick team provided promotional support including on-the-road tweets and Facebook updates which helped tell their social media community where they were in the country.