Marketing Strategy & Planning

Fabrick believes that every successful project starts with a clearly defined marketing strategy and includes careful and considered planning. Without this clear direction, a business cannot fully realise the opportunities to increase sales/market share and achieve a competitive advantage.  A thorough and well-informed marketing strategy is the difference between success and failure.

Establishing success

Fabrick starts the strategic marketing process by getting to know the client and asking them ‘What does success look like?’.  By establishing early on what they want to achieve, we can determine if these objectives are the right ones and if the desired outcome can be successfully measured.  Often, a client’s initial objectives will change because we’ve challenged their assumptions; we’ve undertaken research that has provided answers to questions, we’ve assessed the competition, we understand their current market positioning and our intimate knowledge of the industry has informed our clients and educated them on what works.