PR campaign launches accreditation scheme for FIS
Company
Finishes and Interiors Sector (FIS)
Sector
Services
The Brief
The Finishes and Interiors Sector (FIS) is a not-for-profit member organisation representing the voice of the finishes and interiors sector. In response to confusion raised by clients and concerns expressed within the industry on the comparability of acoustic airborne sound insulation tests, the FIS Acoustic Verification Scheme was created. This accreditation scheme introduced standard methodology and clarity to help prevent inaccurate or misleading information from undermining the market and responsible manufacturers. It provides a level playing field for members to have their products tested in a consistent manner so that architects, specifiers and contractors can specify acoustic partitions confidently.
Fabrick was tasked with raising awareness of this new scheme.
The Solution
Fabrick’s PR and media team identified a well-known event within the industry at which to launch their PR and awareness campaign – UK Construction Week. This event enjoys good attendance levels from the identified target audiences - architects, designers, tier 1 contractors and clients – and enjoys a prestigious reputation.
The campaign began with a press event held on the stand occupied by one of the scheme's partners. This helped align the partner with the scheme and provided added credibility. Numerous industry publications were invited and it was well attended.
Following the press event, our PR team secured and delivered a series of technical features, blogs and news pieces. This PR content was then amplified by our social media team where they used FIS’s social channels to further extend its reach and engagement.
The Results
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1 The Acoustic Verification Scheme is now well-known amongst its target audience groups
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2 15 pieces of prime PR coverage was secured across industry publications
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3 The coverage delivered an online readership of 155,625
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4 A print circulation of 32,500 was achieved
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5 Delivered PR Value of £9,465
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6 The scheme received added credibility from its association with a key industry event