Successful PR strategy for Elite Homes
Company
Elite Homes
Sector
Services
PR & Media Relations, Social Media
The Brief
Elite Homes is a residential property developer specialising in the transformation of land into stylish, high-quality residential apartments and homes and pioneering in new build schemes along the south coast of England. They appointed Fabrick to raise their company profile and maximise opportunites arising from a unique development they were delivering.
The Solution
Fabrick’s PR and social media teams delivered a strategy on a number of levels that included message creation, trade, consumer and national PR activities, social media content creation, press site visits and award entries.
The focus of PR activities was to showcase the company’s approach. Elite Homes is renowned for adopting and making a success of housing schemes that larger developers have seen fit to walk away from. The company’s founders have a belief that a good development is one which invests in the community, as well as the housing scheme itself. It’s part of a sustainable ethos that is not only reflected in Elite Homes’ commitment to building high-quality, low-energy developments; it manifests in the company’s goal to provide the social and business infrastructure to support a new community’s long-term growth.
Messaging also considered key values, such as the importance of stakeholder engagement and the company’s unique approach to construction that sees it combine offsite and traditional build. PR was also used to reinforce their approach to procurement and the value it places on the relationship with materials suppliers and its wider supply chain.
The Results
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1 Raised the company’s profile with strategically placed articles in the trade press.
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2 Creation of news pieces in line with development announcements
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3 Secured finalist places on numerous industry award lists, including The Times Best British Homes 2019
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4 Secured coverage in three top tier housing publications
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5 Significant brand exposure