SEO that put a whole product range on page 1
Marmox is a Kent-based British manufacturer supplying insulation and waterproofing products to the UK construction and refurbishment market. The product range spans tile backer boards, shower floor systems, underfloor heating, thermal bridging solutions (Thermoblock), mineral rock products, dry lining, sound reduction and fireproofing. The audience is broad - specifiers, contractors, merchants and homeowners - and the applications cover everything from wetrooms and swimming pools to external rendering, tiling, underfloor heating and thermal insulation. Backed by directors with more than forty years of construction materials experience, Marmox has a strong technical reputation. The challenge was simply that the digital footprint didn't match. Commercial search terms that should have sent Marmox's products to the top of Google were being lost to major merchants and DIY retailers, and the full product taxonomy wasn't being given the search visibility it deserved. Marmox asked Fabrick to rebuild their organic presence so the brand could compete where every one of its four audiences actually looks.
A site full of products, a SERP full of competitors
Marmox's product range is extensive and technically strong, but the digital footprint didn't reflect it. High-intent commercial keywords - "waterproof tape" (5,400 monthly searches), "wetroom" (2,900), "waterproof board" (880), "tileable shower niche" - were dominated by major builders' merchants and DIY retailers, with Marmox often invisible past page three. The site was organised as a catalogue rather than a search destination. Internal linking between products and their related applications was minimal. Technical content on product pages didn't match the depth specifiers and installers were searching for. The opportunity: take a brand with genuine technical authority across insulation, waterproofing, dry lining, underfloor heating and thermal bridging, and make every product as discoverable as it deserved to be.
Every keyword mapped to the page that should own it
We built a keyword-to-URL map for every high-intent commercial term across Marmox's full product taxonomy, then worked through the site page by page to align each one. "Waterproof tape" mapped to the S-A Waterproof Tape product page. "Wetroom" mapped to the Wetrooms application hub. "Insulated blockwork" and "thermal bridging solutions" to Thermoblock. "Tileable shower niche" to the Niches range. Product page content was expanded with the specifics specifiers and installers actually want: installation guidance, sizing, compliance and CE marking. Schema markup was layered in for products, FAQs and organisation. Application hubs were built out as topic authorities for wetrooms, underfloor heating, tile backer installations and thermal bridging - with tight internal linking joining every relevant product. Backlink outreach targeted trade press, installer forums and merchant-facing publications. The work spanned every audience Marmox sells to: specifiers, contractors, merchants and homeowners.
-
0
244 tracked keywords now sit in Google's top 10 - 88% of the keyword set
-
0
top-3 rankings. 76% of tracked commercial terms now rank in the top 3 of Google, including marmox thermoblock, marmox board and waterproof board
-
0
Biggest single-keyword movement: waterproof board jumped 96 places to position 4 (from invisible to page 1 for an 880-volume commercial term)
-
0
keywords now ranking number one, including marmox thermoblock, marmox board, thermal block and showerstone
Other work
Let’s Talk Ideas
Leave your details below and one of our marketing and PR specialists will contact you to discuss how we can help.