The construction marketers guide to PR measurement

In a world where everything is measured, it’s important for a company to know if its PR efforts are successful.

This ebook is an invaluable tool for marketers working within construction, property, architecture and the built environment. It aims to provide you with a greater understanding of PR measurement and addresses:

What is meant by PR
Why it is important for the industry
Why we need to measure PR
What PR success looks like
How best to measure PR
The challenges of measuring PR success
How by setting objectives, defining metrics and following a series of steps, you can measure the impact your PR campaign has had on your business.

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