Fabrick selfie challenge

When working within a B2B environment, it's often easy to forget that social media content is meant to be social!  So when our digital content and construction PR teams joined forces at Futurebuild 2023, the result was quite something and a great talking social point.

Futurebuild is one of the largest sustainability UK events and attracts many industry leaders within construction, property, architecture and the built environment.  We gave our teams a very large Fabrick branded selfie frame and told them to capture as many attendees as they could.  Luckily for us, everyone who works within the construction industry is extremely friendly so people were soon queuing up to have their selfie taken.

The selfie challenge caused quite the stir during the 3-day event and was a great success on social media.  Every image posted used the hashtag #FabrickSelfie.

Watch the video to see if you recognise anyone.